PRODUCT LEADERSHIP · AI-NATIVE OPERATING MODELS · MULTI-AGENT WORKFLOW DESIGN
Product leader building AI-native operating models, execution systems, and the organizational infrastructure that lets teams operate at a different level of impact.
Over 20+ years I've led product and technology at Vodafone, trivago, Sygic, and Eurowag — from a corporate telecoms group serving 20M+ users, to a startup that went public on NASDAQ, to a bootstrapped navigation venture generating €1M in net sales. My current work is at the intersection of AI-native architecture, operating model design, and product execution.
Perspective
The layer that matters most isn't the product roadmap — it's the operating cadence, decision quality, and organizational design that determine how far a team can go.
The shift
Most product problems aren't product problems. They're operating model problems — in how decisions get made, how strategy reaches teams, how work gets scoped and improved. After 20 years building at scale, the pattern is consistent: the ceiling is almost always organizational, not technical.
AI shifts that equation. Not because it makes teams faster at the same work — but because it changes what's possible to build, how discovery happens, and how much a small team can actually own. The companies that get this right aren't adding AI features. They're redesigning the architecture underneath: the decision loops, the feedback systems, the operating model itself. That's the transition most product organizations haven't made yet.
Current focus
AI-native product architecture — designed with memory, orchestration, constraints, and feedback loops from day one, not bolted on after.
Operating models that close the gap between strategic intent and what actually ships.
Leadership infrastructure for faster prioritization, cleaner decisions, and execution that earns trust.
Experience timeline
2025 – Present
Director of Product & Technology
Joined Eurowag as part of the Sygic acquisition to lead navigation product and technology — B2B and B2C app, OEM partnerships, €7M yearly net revenue. The core work was organizational: transitioning the navigation teams into Eurowag's structure, aligning execution across a complex mobility environment, and ensuring continuity through a significant integration.
2021 – 2024
Managing Director
Hired by founder Michal Štencl to run product, tech, design, analytics, marketing, and support — 40 people across 22 markets. Built OKRs, live KPI dashboards, and a continuous A/B testing system. Led Roadlords — a "Waze for trucks" B2C navigation venture — launching monetization that brought net sales to €1M, growing active devices 10% per month, and gaining 8,000 B2B fleet customers in 12 months.
2013 – 2020
VP of Product
Hired by founder Rolf Schrömgens to join when the company was ~300 people; part of the management team through the NASDAQ IPO in December 2016. Founded and scaled the Hotel Relations product — 25 people, B2B and B2C across 17 countries and 12 languages, generating €15M in B2B revenue. Data-driven discovery and weekly A/B testing were core to the operating model.
2004 – 2013
Principal Delivery & Development Manager
Group Products & Services team across Madrid, London, and Düsseldorf. Built mobile platforms and converged products serving 28 operating companies and 20M+ users. Led teams in Germany, UK, and India. Transitioned the development team from California to Germany.
Writing
Articles
Most companies are adopting AI but almost none are redesigning how they work. That's why nothing is changing. A framework for the four structural shifts that separate surface-level adoption from genuine operating model transformation.
Read the article →From LinkedIn
How I stopped prompting randomly and started designing a structured execution layer — agents with defined scopes, input/output contracts, and a critic that questions everything.
Read on LinkedInThe Discovery Thinking Agent: its only job is to block bad initiatives before they become PRDs. Built to say "not yet" — not "yes, and."
Read on LinkedInOne command. Four minutes. PRD → Epics → User Stories → Jira CSV. The bottleneck moves from execution to thinking. That's the real shift.
Read on LinkedInAI collapses the cost of starting — which means you start six things instead of one. For product leaders, that's not a productivity story. It's a prioritization crisis.
Read on LinkedInThe difference between using AI and designing systems around it. One makes you faster at the same work. The other changes what work is possible.
Read on LinkedInContact